Singapore Pools has been an innovative provider of legal gambling since 1968. Since then, they have offered a diverse array of legal gambling solutions such as lottery games such as Toto and 4D lottery draws; sports betting; horse racing betting; online gambling as well as responsible gambling initiatives to prevent problem gambling. Their focus lies on driving innovation while welcoming new technologies as well as customer service excellence to provide the best experience to their customers.
Singapore Lotteries Limited is the sole legal lottery operator in Singapore and operates under the Betting Act to conduct public lotteries and operate as a totalisator. Their operations are overseen by the Singapore Totalisator Board; additionally they show strong commitment to social responsibility by supporting numerous community causes and projects.
Singapore Pools saw betting totaling $122.2 billion during its 2017-18 financial year – an increase of 7 per cent year-on-year due to increased popularity for sports betting as well as coverage of major tournaments by Singapore Pools. This growth can be attributed to both increased interest in betting on sporting events as well as coverage by Singapore Pools for major tournaments like The ATP Tour or FIFA World Cup 2018.
Singapore Pools’ priority is meeting the needs of its diverse customer base by continually offering new products and services, as well as improving digital offerings to make it easier for customers to access their accounts and bet on sports or teams they love. By doing this, Singapore Pools hopes to draw in new audiences while increasing revenue over time.
Singapore Pools’ strict adherence to regulations and responsible gambling measures contributes to providing its customers with a safe environment. Furthermore, Singapore Pools offers educational programs to staff to identify signs of problem gambling among customers as well as resources to aid those suffering from gambling addiction as well as counseling services for those in need.
Singapore Pools has created a self-service portal and mobile apps to enhance customer service, enabling its customers to register and manage their accounts at anytime and from any location – while keeping abreast of promotions or playing Toto or 4D games anywhere they please!
Additionally, the company is making strides toward responsible gambling by working towards decreasing its dependence on profits generated from lottery and sports bets – an initiative which will benefit both it and the nation as a whole.
Singapore Pools’ efforts in supporting responsible gambling have expanded through partnerships with several companies. These include banks and credit unions that aim to educate their members about responsible gambling; Singapore Pools also partners with organisations that help people curb spending habits and avoid gambling issues.