sgp pools is a premier provider of lottery services in Singapore. Offering an exciting range of games and betting options, its aim is to provide players with a safe environment to play in. As part of its core values including respect, innovation, customer care and community ethos – these values drive how sgp pools runs its business operations.
Singapore Pools was established in 1968 to combat illegal gambling activities. Through over 300 branches and authorized outlets offering Toto, 4D and Singapore Sweep lottery games as well as sports bets on football matches and motor racing events as well as an e-payment gateway, this company promotes Responsible Gaming measures including “Play Responsibly” reminders in all communications as well as self-control mechanisms like deposit limits and betting limits as well as voluntary selfexclusion measures.
As the industry evolves, the company has tailored its IT systems to adapt to shifting customer needs and expectations, including upgrading its back office system and introducing an online lottery platform that integrates securely with government e-payment infrastructure. Furthermore, it works alongside authorities to counter illegal gambling activity.
The new IT systems have enabled the company to open up additional revenue streams, enhance customer service, expand e-payment acceptance and enhance security. Furthermore, operating costs were reduced by switching to cloud-based telemarketing and call centre solutions; Nudge, an intelligent telemarketing platform using predictive analytics technology was also launched and used to select customers most suitable for each marketing channel.
Nudge selects eligible customers based on their spending patterns and product preferences, as well as the likelihood that they make future purchases. Their predictive analytics model then generates a list of recommended products which is sent to sales teams for follow up, dramatically increasing conversion rates.
Oracle Cloud Observability and Management allows the company to easily monitor, analyse and manage multiple applications using one dashboard. Automatic alerts on performance, availability and load analysis help them reduce troubleshooting time by half while moving into the cloud has enabled them to minimize risks while providing proper and thorough governance of data.
Are You Considering Joining Singapore Pools? Register on Their Website Now